ConnectiCare needed an Instagram presence as well as a summer campaign positioning them as a trusted source for information. The goal was to create a cohesive feed takeover for the 4 week campaign that was bright, visually engaging, and informative while utilizing Instagram to create a more human, personal and dynamic visual experience. I worked with the Account Director and Senior Copywriter to create a cohesive social media strategy, visual plan and engaging content to reach our Millennial audience. 

2020 Ad Club CT Awards, Silver, Social Media Campaign